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Comtrend & Sercomm Corporation

Building Regional Revenue and Teams

At Comtrend, I led the UK operation, growing regional revenue from £60M to £155M and turning a loss-making division into a profitable business. EBITDA swung from -4% to +6% through commercial restructuring, strategic account wins, and operational discipline.

At Sercomm, I established the UK & Ireland operation and built a specialist software development team focused on AI/ML, smart home data, and energy/telco convergence, creating a capability that didn't previously exist within the business. Won and managed £200M+ in Tier-1 strategic relationships with BT/EE, Liberty Global, Vodafone, DCC, and Hutchison, and built Sercomm's global smart energy business from the ground up. During my tenure, group revenue grew from $1.25B to $2.1B. The platforms deployed now operate in tens of millions of homes.

The core challenge at Sercomm was aligning a product organisation built around consumer electronics timelines to the longer regulatory and procurement cycles of European telecoms and utility markets.

£60M → £155MComtrend Regional Revenue
-4% → +6%EBITDA Swing
$1.25B → $2.1BSercomm Group Revenue
£200M+Strategic Accounts
What This Required

At Comtrend, winning new accounts while simultaneously reducing cost and improving margin. At Sercomm, recruiting and building a software team within a hardware business, while managing long sales cycles in regulated markets that operate on different timescales to the rest of the technology industry.

Presciense

Founding an IoT Platform for the Smart Grid

Founded Presciense to address a gap I could see emerging: smart meters were being installed in millions of homes, but there was no software layer to make that data useful to consumers or operators.

Built an IoT platform connecting grid infrastructure to in-home devices, integrating meter data, tariff logic, and appliance control into a single architecture. Customers now include DCC, EDF, SSE, Enel, Deutsche Telekom, and Openreach.

Launched the world's first Smart In-Home Energy Display with Alexa Built-In and licensed core technology for global manufacturing and distribution.

UK Energy Award 2018 European Smart Energy Award 2017 TNW Award 2016
What This Required

Building before the market had fully formed, and then choosing to grow through licensing and partnership with established operators rather than pursuing direct scale independently.

Payzone Group

Technology Transformation Ahead of a PE Exit

Brought in by Duke Street Capital and the Chairman to modernise Payzone's UK and Irish operations ahead of sale. The business had a solid market position but ageing technology and fragmented operations.

Led a full technology restructuring and built a scalable payment platform serving 25,000 merchants, including the Post Office network. Delivered the operational clarity and commercial credibility that drove dual exits: £35M (UK) and €40M (Ireland).

£75M+Combined Exits
25,000Merchants
What This Required

Running a technology transformation to clear milestones while maintaining investor confidence and keeping the business commercially stable throughout the process.

Cirricom

Boutique Advisory Delivering Measurable Returns

Founded a boutique consultancy serving PE firms and technology businesses across commercial strategy, technical due diligence, and product development.

Delivered 300%+ average ROI across portfolio engagements while growing the practice to £1M+ annual revenue.

300%+Average ROI
£1M+Annual Revenue
What This Required

Taking ownership of outcomes rather than scoping work by hours, and being comfortable being measured against the results.

Bulldog Broadband / Cable & Wireless

Product-Led Disruption to M&A Execution

Built and launched the UK's first 4Mbps, 8Mbps, and 16Mbps consumer broadband services at Bulldog. Products that broke BT's grip on the market. Revenue exceeded £80M; monthly sales peaked above 40,000 connections.

When Cable & Wireless acquired the business, I moved from product leadership into commercial integration: negotiating £250M in supply contracts across the combined entity and leading the £45M sale of the Bulldog customer base to Pipex.

£80M+Revenue Built
£250MContracts Negotiated
£45MCustomer Base Sale
What This Required

Moving from building a disruptive product business into managing a complex corporate transaction, negotiating supply contracts and leading a customer base sale within a newly acquired multinational.

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